Marketing, A.A.S.

Associate of Applied Science
Campuses: Annandale

The curriculum is designed for persons who seek full-time employment in areas involving the marketing and distribution of goods and for those presently in these fields who are seeking promotion. Job opportunities include store manager, assistant manager, sales supervisor, department manager, sales and customer service representative, buyer and assistant buyer, promotion specialist, public relations coordinator, advertising account manager, media buyer, marketing research technician, international wholesaler, social media marketing specialist, and human resource manager.

Transfer Information

Transfer is not the primary purpose of an A.A.S. program, but NOVA has articulation agreements that facilitate the transfer of this and other career-oriented programs to selected senior institutions. Students interested in transfer should contact a counselor or their academic advisor early in their program.

Recommended Preparation Information

The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.

Course Curriculum

Below is a table that shows the courses needed to satisfy this program. Please speak with an advisor to ensure you meet your program requirements.

Two Years Credits
1st Semester
BUS 100 Introduction to Business 3
1ECO 120 Survey of Economics 3
ENG 111 College Composition I 3
ITE 115 Introduction to Computer Applications and Concepts 3
MTH 154 Quantitative Reasoning 3
Choose One
SDV 100 College Success Skills 1
SDV 101 Orientation to (a Specific Discipline)
Total 16
2nd Semester
BUS 200 Principles of Management 3
Choose One
BUS 241 Business Law I 3
BUS Elective
ENG 112 College Composition II 3
MKT 201 Introduction to Marketing 3
MKT 282 Principles of E-Commerce 3
Total 15
3rd Semester
Choose One
BUS 201 Organizational Behavior 3
BUS Elective
MKT 221 Public Relations 3
MKT 228 Promotion 3
MKT 284 Social Media Marketing 3
2 Social/Behavioral Science Elective 3
Total 15
4th Semester
Choose One
BUS 205 Human Resource Management 3
BUS Elective
BUS 280 Introduction to International Business 3
3CST 110 Introduction to Communication 3
4 Humanities/Fine Arts Elective 3
MKT 215 Sales and Marketing Management 3
Total 15
Total credits for the Associate of Applied Science = 61
Two Years Credits
1st Semester
BUS
100
3
1ECO
120
3
ENG
111
3
ITE
115
3
MTH
154
3
Choose One
SDV
100
1
Orientation to (a Specific Discipline)
SDV
101
Total 16
2nd Semester
BUS
200
3
Choose One
BUS
241
3
Elective
BUS
ENG
112
3
MKT
201
3
Principles of E-Commerce
MKT
282
3
Total 15
3rd Semester
Choose One
BUS
201
3
Elective
BUS
MKT
221
3
MKT
228
3
MKT
284
3
Social/Behavioral Science Elective
2
3
Total 15
4th Semester
Choose One
BUS
205
3
Elective
BUS
BUS
280
3
3CST
110
3
4
3
MKT
215
3
Total 15
Total credits for the Associate of Applied Science = 61

Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.

1 Students considering transfer may take ECO 201 or ECO 202 after consulting with an academic advisor.

2 See economics, geography, history, political science, psychology, or sociology (including anthropology) courses listed under General Education Electives.

3 May substitute CST 100, CST 115, CST 126, CST 227 or, CST 229..

4 See humanities/fine arts courses listed under General Education Electives.

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